“Your topicals aren’t failing — they’re just working on the wrong layer.”— Lily Shapiro, PharmD — Hydrate with Tracy Duhs, Ep. 36
Covered in this episode
- The CALM framework for skin longevity
- VERISOL® bioactive collagen peptides
- Collagen cofactors: vitamin C, zinc, selenium, silica
- Ceramosides™ vs. hyaluronic acid for hydration
- Internal UV protection via carotenoids
- Astaxanthin, lutein, zeaxanthin for photoprotection
- Blue light filtration through diet
- Polypodium leucotomos for UV defense
- Red Orange Complex® from Sicily
- Maqui berry and antioxidant potency
- NAD+ and niacinamide for cellular energy
- MCT oil for fat-soluble absorption
- 9-point VISIA scan improvement in 12 weeks
- Hair growth as an unexpected benefit
Hydrate with Tracy Duhs explores what it means to live well and look your best through hydration, nutrition, and the science of the body. Tracy Duhs is a wellness expert, hydration specialist, and founder of the Sanctuary Wellness Experience in San Diego.
Read Full Transcript
Chapter 1: Introduction to Lily Shapiro, PharmD
Tracy What if the most expensive part of your skincare routine isn’t doing what you think it is? What if your collagen isn’t actually building new collagen, and your topicals are only scratching the surface? Today I’m sitting down with Dr. Lily Shapiro. She’s a pharmacist who spent 15 years on Wall Street, helped run a machine learning hedge fund, and then left it all behind after reading over 300 clinical trials — discovering that most of what we’re told about skin health is marketing, not science. She didn’t just learn the truth. She built something new: a formula that reversed her own wrinkles in 12 weeks, and a new way of thinking about skin — not as something to treat from the outside, but to nourish from within. Lily, what is ATIKA?
Lily This is a first-of-its-kind product on the market. It’s a skin supplement, but not focused on cosmetic changes. It’s really digging into the biology of your skin and targeting skin longevity.
Tracy Tell us about your journey and what led you to develop something like this.
Lily I like to say I’m an accidental entrepreneur, because I never meant to do this. I’m a pharmacist by training. I practiced for a few years, then pivoted to business school, ended up at Wharton, and followed the path to Wall Street. Most recently, until four months ago, I was helping to run a machine learning hedge fund. But I’m in my 40s, and I started seeing changes in my skin. I dug into the clinical research — about 300 trials — to understand what actually has science behind it. I developed a skin longevity blend for myself, and was able to reverse some of my periorbital wrinkles. I did a VISIA scan after 12 weeks and saw a nine-point improvement. The challenge was it was a bowl of pills I could barely get through. So I thought: why doesn’t something like AG1 exist, but specifically for skin? And thus was born ATIKA.
Chapter 2: Reading 300 Clinical Trials and Reversing Wrinkles
Tracy What is VERISOL® collagen peptides? We hear a lot about collagen. How is this different?
Lily Not all collagen is created equal. The distinction that matters isn’t marine versus bovine — it’s generic collagen versus bioactive collagen peptides. VERISOL® is a patented, hydrolyzed collagen peptide from Germany, from a company called Gelita. EU regulations, pastured cattle, lowest molecular weight available. It’s the only collagen with multiple human clinical trials done specifically for skin. The mechanism: collagen peptides travel through your body and have a special affinity for fibroblasts in the skin. Once they reach the fibroblasts, they signal: make more collagen. They’re not building blocks that deposit directly — they’re signals. But for collagen to work, you also need cofactors: vitamin C at 500 mg to stabilize the helix, zinc in a bioavailable form, selenium, and silica as a structural building block.
Tracy If someone buys generic collagen at Costco — can they know if they’re getting the right molecular weight?
Lily You don’t know. That’s why I use a patented trademarked ingredient. One of my mentors runs one of the largest supplement labs in Texas and tested many bovine collagens available in the U.S. — none of them passed. They all had high levels of toxins. That’s why third-party testing, always.
Chapter 3: Collagen Truth — Molecular Weight and Contamination
Tracy Tell us about the product system overall.
Lily Eighteen active ingredients targeting four pillars of skin health. The first pillar is structural integrity — the collagen and its cofactors. The second is the lipid barrier. For that I use Ceramosides™ — a patented ceramide from France. The third is antioxidant support. This is the first multi-pathway antioxidant supplement on the market. I combined 10 different antioxidants, each working through different pathways, all at studied doses. The fourth is cellular energy — the NAD+ pathway via niacinamide at 500 mg. Everything supports everything else. If you have oxidative stress, it attacks your proteins and lipids and accelerates collagen degradation. The antioxidants help prevent that. So the pillars are interdependent.
Chapter 4: The Four Pillars of Skin Health
Tracy What’s your honest take on topicals?
Lily Topicals are great, and you need them. But they should be used in conjunction with internal support, not instead of it. Your skin has three layers. The outermost is the epidermis — that’s where most topicals work. Sometimes they penetrate into the dermis. But they don’t reach the cellular level. They can’t help your cells renew. So you need both — and the internal work does the heavier lifting. Starting around age 25, you lose roughly 1% of collagen per year. You have to work that much harder just to stay in place. And you have to look at skin aging holistically. Oxidative stress — from pollution, sunlight, digital light — degrades your proteins, your lipids, and triggers inflammation. Antioxidant support is a central pillar, not a secondary one.
Chapter 5: Understanding Oxidative Stress and Antioxidants
Tracy I love that you have astaxanthin, zeaxanthin, lutein, lycopene. Why the carotenoids?
Lily Photoprotection. This isn’t going to replace your sunscreen — but we live in Southern California under relentless sunlight. Sunscreen has limits: it absorbs a certain amount before you need to reapply, and most people aren’t reapplying over makeup. The carotenoids provide an internal layer of photoprotection that’s always working. And you get more of a glow — the carotenoids give your skin a golden quality rather than making it reactive. It’s a whole system working together. We talk about health span — this is skin span. How long can we keep our skin functioning as well as possible.
Chapter 6: Ceramides vs. Hyaluronic Acid for Hydration
Tracy Are there ingredients in here that address skin hydration? You mentioned your skin didn’t feel as plump.
Lily Right. When people think about hydration for skin, hyaluronic acid comes to mind. I very intentionally do not have hyaluronic acid in this product. I use Ceramosides™ instead. The analogy: hyaluronic acid is like throwing water on a brick wall. It’ll be wet for a while, then it dries up. Ceramides are like sealing the cracks in the wall so the moisture stays in.
Lily Your skin’s outermost layer — the stratum corneum — is made of dead skin cells. The mortar between those cells is primarily ceramides: about 50% of that matrix. When you take ceramides orally, you’re boosting your own natural ceramides, infusing warm mortar back into those cracks and holding moisture in. To ingest hyaluronic acid effectively, you need at least 120 mg of a very specific low-molecular-weight form. Most generic hyaluronic acid is too large molecularly to absorb. So I chose to address the root cause instead.
Lily Dose matters enormously. If you run a marathon and I meet you at the finish line and offer you one sip of water — technically it’s hydrating. But is it enough? Absolutely not. I have 18 ingredients, and they barely fit in the scoop because I’m using clinically relevant doses of each one.
Chapter 7: Wall Street Life, Fluorescent Light Damage, and Three Things to Upgrade Your Skin
Tracy If you could choose three things to upgrade your skin today, what would they be?
Lily I’m 46, and when I last scanned with VISIA technology, my skin came back 10 years younger. I’ve never done a laser treatment. I’ve had Botox exactly three times in my life. My topical routine is minimal. What has made the biggest difference: first, being relentless with sun protection — hat, shade, reapplication when possible, on your entire body, not just your face. Second, looking at your skin as a system and supporting it internally. That’s what led me to leave a really good job to bring ATIKA to the world. Third, sleep. When I don’t sleep well, I see it in my skin immediately. Sleep is when repair happens — it’s not negotiable.
Lily Skin is a low-priority organ. When your body is stressed, sleep-deprived, or nutrient-depleted, it directs its resources to survival systems. Skin is the last investment it makes. So we have to actively create the conditions for it to be supported.
This transcript has been lightly edited for clarity and readability. Listen on Spotify, Apple Podcasts, or YouTube.
