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Founder

Lily Shapiro, PharmD

Founder & Formulator, ATIKA

Pharmacist. Formulator. A belief that skin longevity begins with foundational biology, and that the supplement industry owed people something more rigorous than what it had been offering.

The gap between clinical evidence and what was actually available

During her 40s, Lily began noticing the early signs of collagen decline, dryness, and barrier changes that accompany midlife transitions. What she found in the supplement aisle were under-dosed blends, fragmented routines, and marketing-driven formulations that lacked clinical integrity.

As a pharmacist, she saw an opportunity to bring therapeutic precision into the ingestible beauty space. ATIKA was created to offer one clinically aligned, properly dosed formula, supporting the four core pillars of skin health — based on the CALM framework: collagen structure, antioxidant defense, lipid barrier integrity, and mitochondrial function.

The principles that govern every formulation decision

01 Evidence before trend

Every ingredient is selected based on published human data — not aesthetics, popularity, or hype. If the clinical evidence isn't there, neither is the ingredient.

02 Therapeutic dosing

Clinical outcomes require clinical amounts. Pixie-dust blends and proprietary dilutions that look good on labels but accomplish nothing biologically have no place here.

03 Mechanism-first formulation

Collagen synthesis, barrier lipids, oxidative stress, and cellular energy work together. A formula that addresses one while ignoring the others is, by definition, incomplete.

04 Restraint and transparency

No exaggeration, no over-claiming, no clutter. Only what is necessary and clinically relevant — and full honesty about what the evidence does and does not support.

The training behind the formulation

  • Doctor of Pharmacy (PharmD)
  • Clinical background in compounding 
  • Experience analyzing ingredient pharmacokinetics, nutrient pathways, and therapeutic dosing
  • Founder & Formulator of ATIKA Advanced Skin Nutrition
Guiding values
Evidence · Ethics · Precision · Restraint

These principles guide every decision at ATIKA — from dosing to sourcing to how the brand communicates. Lily's goal is simple: offer formulations that honor the science of skin and the people who trust the brand.

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